Nowadays, there are ample numbers of tools being used by people to promote and advertise their businesses. One such tool has been the business card used by different companies and businesses, be it new or old ones, for years now. When made properly, these wallet-sized cards will positively impact passing visitors and help you build life-long buyers.
The business card is a small, freshly printed card, typically the size of a credit card containing information about your company, such as its name, contact information, and brand logo. Your business card design is an important component of your branding and can serve as a visual representation of your brand identity. Hence, you must pay attention to its designing. Whether it is a plain white or matte black business card, you will have to decide everything beforehand.
Simply follow the eight steps mentioned below to decide which business card style is right for you.
- Pick the Shape
You should move to the second level if you’ve already settled on a standard rectangular business card. Continue to read if you want to hear about all of your choices, including unconventional approaches. For a more rational approach, just round off the corners for a comfortable business card. However, if you just want to be fun or stick out, you can choose almost any shape: character mascots, product outlines, or a unique shape.
- Choose the Size
The next thing which you need to focus on is the size. Most of this is determined by the region’s standard size, and hence that’s a fine place to begin. Even if you intend to stand out, you must be aware of what everyone else is doing to counteract it. No matter which type of card you choose, whether a simple matte black business card or some other, always consider trim line, bleed area, and safety line while choosing the size.
- Add your Logo and Other Information
Now we’ll start sketching out the graphic elements of your business card, starting with the logo. On your business card, the logo must take the center. One side of the business card should be dedicated to the logo, whereas the other side should feature the person’s contact details. Extra graphics are useful for showcasing the brand’s image. You can express yourself or your brand’s style through graphics, like colors.
- Add Necessary Text
It is up to you to determine what your business card contains. Freelancers do not need to mention a mailing address, while occupations that require face-to-face consultations do. Perhaps it’s a business decision, such as highlighting your remarkable following on social media. The idea is that different individuals benefit from varying text on their business cards. Hence, make sure that you decide it as per your wish.
- Select the Right Color
This is where the existing brand color palette will help. To remain on theme, select text shades that match the card’s color scheme, which will also be a brand color. Similar colors can look good together, but they can be difficult to read, so play around with contrasts for readability.